Who am I?
I'm Matias Rodsevich, founder and CEO of PRLab. I work with SaaS and B2B tech teams to transform genuine progress into media coverage that builds trust and credibility. I have worked in PR for more than twelve years. I began at two corporate giants, IBM and Google Argentina, then became head of PR of 3 different startups before I founded PRLab. We operate from Amsterdam and Austin, working across Europe and the US.
SaaS public relations is where I built my expertise. In the last 7 years I have led PR projects for more than one hundred and fifty tech companies. Clients include Unifonic, Chargebee, Meltwater, Deel, and Wayflyer. Results include launch day coverage in top-tier outlets and consistent market entry successes.
I wrote The PR Paradox to help founders earn credibility. I keep learning from the work and from our community. That learning is what I share here.
Why subscribe?
Over the years I have learned how SaaS companies can use public relations to grow. I have worked with product and engineering teams to create launches that are easy to cover and easy to trust. I have trained spokespeople and teams. I have helped integrate PR thinking into release cycles and workflows. Every project taught me something new.
I want to share that knowledge with the wider SaaS and communications community.
I could post the occasional blog and hope it reaches the right people. But scattered posts don't build the focused discussion this topic deserves.
So I chose a newsletter. Here I can discuss emerging trends, share real results and case studies, and dive deep into what actually works in SaaS public relations and product-led storytelling.
Sign up now
If this sounds interesting to you and you want to read more about PR for SaaS companies, you can sign up using the form below. Subscribe to get full access to the newsletter and archive and never miss an update.
I don't know how often I'll publish this newsletter. I want to make sure every edition is interesting, thoughtful, and useful. And I'm doing it in addition to my regular PRLab work, so I may struggle to find time to stick to a regular schedule.
